back to case studies

Making Sure Everyone’s Needs are Met

Vendor

A leading UK content marketing business; Sticky Content Ltd

Acquirer

PA Group, the parent company of the Press Association.

Process

Sticky Content Chairman Catherine was introduced to CEO Jo Haigh when seeking a NED for her business. During Jo’s time with Sticky Content, the company went from strength to strength and after several years, Sticky was in the position to dominate in a rapidly growing market.

As with many small businesses, success can often come at a price and it is not uncommon for entrepreneurs to approach us with a business that has grown beyond their own capabilities.

Result

We applied a proactive approach to the market and soon received several offers for the business. A deal was achieved that satisfied both Catherine’s needs, who would remain with the business, and those of the Press Association.

Testimonial

The Press Association is the perfect partner for Sticky Content, as the demand for effective, high-quality content soars. Now we can deliver pretty much any kind of content there is.

We have in common editorial rigour; a shared passion for what digital content can achieve; and a reputation for delivering targeted, intelligent content services. Together we will focus on supporting our clients’ content strategies and demonstrating the measurable return on investment of their content spend.” – Catherine Toole, Sticky Content’s former chief Executive and new chairman

Discover How We Can Help You

Discover Our Services

We are here to support you on your business journey. If you, or your company require specialist business support, the fds Journey Planner can help point you in the right direction.

Start Your Journey

Back to Top

Start Your Journey