To Dream the Impossible Dream

9 February 2017 |
by Jo Haigh

"To dream the impossible dream, to fight the unbeatable foe, to bear the unbearable sorrow, and to run where the brave not go… This is my quest, To follow that star no matter how hopeless, no matter how far." - The Impossible Dream lyrics written by Joe Darion performed in The Man of La Mancha.

We all start our businesses for one reason or another, but for many of us it's the fulfilment of a long-held dream.

The trouble is we then become so busy doing the day job, that the dream becomes a forgotten idea and leaving many owners waking up in a nightmare. Time that most precious of all commodities, alludes us all in this 24/7 hi-tech era, in which we all coexist.

There is never time to reflect, as emails, Twitter, LinkedIn and Facebook et al disturb our every waking and even sleeping moment.

My nightmares leave me wondering where my legacy Organisation will sit in five years, let alone in 25 years.

What I have realised is I can't challenge the big fish in my game to a fight, but I can challenge them to a race. I am more agile than the big fish and my ambition is unlimited in quantum, even if it's limited by the funds I have determined, I won't let that be an inhibitor.

As Phil Knight, former CEO at Nike said “It’s alright to be Goliath but always act like David"… so be afraid big fish, be very afraid, as I was born David.

Some of my best ideas are formed away from the business, sometimes as I attempt a little ‘me time’ be it at the hairdresser, on the beach or on a long solitary walk. I have even been known to have that so called ‘eureka moment’ in the middle of the night; but these moments are rare and they are solitary.

Time away with my team and external parties have been much more productive, time I originally resented giving when planning, but time I rejoiced in when in play.

Some guidelines I am practicing:

  • I will remain optimistic, rather than reflective
  • I am ridding myself of all previous held pre-conceptions
  • My actions will speak louder than any words
  • I will park any ego I had and tell my audience something important
  • I will stand up for my beliefs and bind my team together

There is no doubt in my mind, that time away with your team will result in a productive day for the company. Whilst we cannot second guess exact outcomes, time spent together in a creative environment will allow the team to build ideas and thrive on the outcomes being at once both adventurous, smart and practical.

Using creative thinking techniques and structured lateral thinking processes yourself and the team can draw out some of your best ideas, you never knew you all had.

A dream day will help you recreate your company’s future and take it to a new dimension.

…New year, new mantra.

To learn more about a Dream Day click here.

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